Re-design is a natural cycle of having a web site. What worked well …say eight years ago, may not be performing up the mark for you today. While many changes can be made by a little web maintenace here and there, there comes a time when only a full scale redesign is going help you accomplish your objective.
But how do you know when that time has come? Here are four tell-tale signs that the time has come to re-design.
- Your Business has grown or changed
While any good web site will be designed so it can accomodate moderate business growth, if your business is booming and you have extended your service offering it is likely that your original web site is not doing you justice. The same goes if you have changed the direction of your business. - Outdated Design
You only get one chance to make a first impression and if the overall look/feel of your site is radically “behind the times” you can lose credibility. If your site features animated clipart, is coded as frames or looks like a “Front Page template you are the victim of an outdated design! - Your information lacks organization
If you have been adding to your site over the years it is likely that your navigation has become a little confused. Making your visitors “think” when navigating will not engage them to the same extend as a well thought out navigation and information structure. - Poor Performace in the Search engines
Poor rankings in the Search Engines can be a result of not optimizing your site well. Poor search engine ranking can also be a result of bad design choices or coding on your site. Make sure that your site isn’t designed using frames and that the text is coded in HTML. Flash sites are also more difficult to optimize for Search Engines.
If any of these senarios describe your web site contact us at info@indigoimage.com to see how we can help bring you up to date in the web world.