Our approach to creating a web site is a very phased process : Design, Code, Populate and launch.
During the design phase our objective is to collaborate with our client to create a look/feel design, a suitable navigation system and layout content.
For clients, it is easy to become distracted by readable text rather than focus on the overall design so we populate our sites with the latin text Lorem ipsum. Lorem lipsum has a more-or-less normal distribution of letters as is seen in english so is perfect for achieving a look feel of content.
And what does Lorem Ipsum mean?….. nothing at all!