How many times have you visited a website with a “funky, cool” flash animation only to sit there rapidly trying to find a “skip intro” button or waiting for the animation to work itself through?

What purpose is that animation serving and how is it contributing to the usability of the website?

We create websites that focus on usability ..sites that are simple to use, easy to navigate and deliver information without making the visitor think. We combine good function with compelling design and focus on design elements which will support the message of the website not overwhelm it.

There are occasions when e.g small animation or sound byte, enhance a site and used sparingly they can be very effective, but we always ask ourselves…in using this element is it contributing to the usabilty and message of the website?