What kind of impression does your web site make, especially in those critical first few seconds? Are you engaging your users to explore further or sending them away? Recent studies show that if a web site has not captivated a user within 4 seconds then they will abandon your site.

Here are a few things to consider.

• How quickly does your main page load?
  What pops up first? How quickly can you begin to read any text? It’s critical for the most eye-catching elements to load first and near the top of the page. The page can then continue and finish loading while the visitor is checking out what’s loaded first.
• Is it clear what your web site is about and generally what’s offered from a quick scan of the page?
• Is the navigation clear and obvious so your visitors can quickly see where to find your products or services or are you forcing your user to think to much?

So is your web site meeting these simple criteria or failing and sending your traffic away.?
It doesn’t matter how much effort you put into search engine optimization, pay per click programs, internet marketing etc. If the first impression or your site is lacking your visitors will go else where.