A brand color palette. Eye of a St Louis web designer

A few weeks ago these beautiful irises were in full bloom in my St Louis garden. Notice anything about the colors in this photograph? They are essentially the palette of colors we use in our brand.

I love using nature as an inspiration during web and graphic design projects and as this image shows a simple photograph is sometimes all you need to build a great color palette from which to work.

St Louis web designer tip of the day

Need a website ASAP?

We need a website ASAP. This is a surprisingly common request and was exactly what Software Assistants asked of us.

Their site was launched today, less than two weeks after we began the project. The fast turn around did not mean we cut corners, we followed our tried and tested design and development process, and set an aggressive timeline for each phase. With fast client feedback and collaboration we were able to deliver exactly what they wanted. Here is the end result.

St Louis web designer tip of the day: Give your blog a boost

Blogs are a great way to promote your services, improve your search engine ranking and provide a great way to interact with your readers.

Here are some quick tips to give your blog a boost and grow your readership

  1. Write it regualry – at least twice a week.
  2. Comment on other blogs- in the comments box there is often an opportunity to include your own website or blog URL.
  3. Title your blog posts with keywords you are targeting.
  4. Submit your blog to a blog directory such as blogcatalog
  5. Give your readers different options to subscribe to your content. e.g. sign up through a reader – try Goggle Reader or sign up to receive via email.
  6. Start a Twitter account and use it to promote new blog posts.
  7. Use a free pinging service such as Pingoat

St Louis web designers tip of the day!

Adobe Illustrator Layers Palette has disappeared

I have been working on a new logo today for Warson Capital Partners, my tool of choice for logo design is Adobe Illustrator.

Every once in a while I encounter an annoying problem with Illustrator – the layers palette just disappears and nothing I do within the program itself will bring it back.

Here are the steps I take to fix the problem

  1. Close Adobe Illustrator
  2. Locate Aiprefs – this is the file where all the runtime preferences are stored. This is a hidden file so run a search on your system disc.
  3. Delete Aiprefs. This is completely safe as Illustrator will generate a new file when it is next started.
  4. Re-open Adobe Illustrator. The menu palette will now be accessible once again.

Eye of the St Louis Web Designer

I love the fact my job as a web and graphic designer allows me to indulge my creativity but sometimes it is fun to apply those creative skills to something completely different.

I brought my painting talents to this backdrop for Wildwood Dance and Arts.

It was completed this afternoon and will feature in a dance production of Peter Pan this Saturday, May 16th at Chesterfield YMCA. There are two shows at 2.30pm and 7pm. Tickets are available on the door.

Are you all blogged out? Chicago Web Designer’s tip of the day

If you are blogging for business, pleasure or both there will be days /weeks, when you come up empty in creating that next killer blog post. Welcome to Bloggers Block .
blogging block

Here are some of the tips I use to keep those creative juices flowing.

  1. Keep a running list of blog post ideas and add to it frequently – skim over your list and pick something that appeals to you.
  2. Think about recent interactions with clients. What types of questions have they asked. Can they be worked into a blog post?
  3. Got a new client, launched a new project or service? Blow your own trumpet and blog about it.
  4. Flick though a magazine or newsletter relevant to your business, industry or organization. An image or article may be all the inspiration needed.
  5. Member of any social networking sites, Twitter, Facebook LinkedIn? Check what’s happening with your friends/followers.
  6. Get away from your computer. Sitting in front of a blank “New Post” screen desperately thinking of something to share is not conducive to ideas. Go for a walk, have a cup of coffee, crank up your favorite music on your ipod.
  7. Find inspiration from the natural world…everything from systems, processes, life cycles, shapes color, texture
  8. Lastly don’t sweat! While posting to a blog regularly is important missing the odd day or even week is not the end of the world.


Website for St Louis wedding Officiant Ruth Hasser

The internet is an invaluable tool when planning a wedding and if you are in the wedding business, having a website which engages the “bride to be” is vital.

Ruth Hasser, a St Louis wedding officiant and celebrant, understood this and we began working with her in the design of her website in early March.

A picture speaks a thousand words and we incorporated a photograph or Ruth in action and built the site around a natural color palette of greens, browns and cream and topped it with an intuitive navigational tool.

Internet marketing was also a priority for the site and it has been optimized for the search engines and also includes a custom designed blog.

The site www.ruthellenhasser.com went live yesterday

Website first impressions: New site for Breeze Law Firm

You have one chance to make that all important first impression, are you achieving that with your web site?

The updated site we’ve created for Breeze Law Firm delivers a great first impression with a rich look/feel, easy to navigate interface and direct copy allowing visitors a thorough overview of the practices areas.

Visit the site a www.breezelaw.com

Custom 404 error pages.

Does your web site have custom error pages? If a visitor types in the address of a page that has been moved or no longer exists are they greeted with this?

Does this screen engage your users? No and you are missing an opportunity to direct your users to the information they are looking for.

Take this “error” opportunity to present your visitors with custom 404 error pages, ours has full site navigation and a site map.