Tag: Google

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Chicago web designer tip of the day: Check your Google Ad preferences

The Chicago web designers tip of the day.

Here is a little short and sweet thing for you to check out on this amazingly warm Chicago afternoon,  it’s 40 deg F and I have just been out WITHOUT a coat on!

If you have a Google account click HERE and  see if the profile Google has of you, is correct. They use information gathered from your web browsing history ( if you have that enabled) to show  ads more relevant to your interests.

But it seems not all profiles are correct.

Here are the categories and demographics of my profile.

google ads optout

Amazingly I only seem to have three interest categories which is a little odd as the very nature of my web and graphic design job, means I run a huge gamut of searches across a wide range of subjects and industries. Secondly they have me pegged in the 25-34 age range …which is sweet … but incorrect. Just about the only thing they got right was my gender.

Google allows you to remove or edit anything you like and also opt out of the tailored ad system completely.

Does Google have your profile correct?

© 2012 Chicago Web Designer

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Extreme Couponing for Web Designers

I watched my first episode of  TLC’s Extreme Couponing last week and was amazed at the ingenuity and lengths some people go to,  to get stuff for free. The internet plays a huge part in their ability to get the best deals on all sorts of products.

So in the spirit of that program I thought I’d do a series on Extreme Couponing for web designers.

Let kick off with What you can get for FREE – no coupons required for this stuff

Google Products:  Google offers a load of free products, from the  igoogle home pageyou can fill with gadgets to manage your bookmarks ( even have a folder for all your coupon web sites), see the weather for the week, read the news etc, to Gmail for your email needs. They even offer free storage of photographs through Picasa and you can build a basic website using Google sites

Blogging Platforms
Google’s blogger is great for simple blogs but WordPress is better for the more complex.

Content Management Systems
WordPress is being used more and more these days as a CMS system ( I read recently that 14% of all new web site being built today are built using WordPress).  Joomla is a great application for building member type web sites, Drupal is another good contender.

Internet Marketing
Set up free social networking  accounts with Twitter, LinkedIn, Facebook and monitor traffic and SEO efforts with the wonderful Google Analytics

Next time coupons for domain names hosting and stock photography.

© 2011 Chicago web designer

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Have you been let down by your web designer?

Isn’t it funny how things come in threes.

In the last day and a half I have had three separate conversations with business owners who have been let down by their web design company. From failing to deliver promised work,  shoddy non functioning web elements, to hosting a site with a company who seems to have no concept of up-time guarantee.

It appears these web design companies do not value their clients, a strategy I find hard to comprehend.

Its not the first and certainly not the last time, I’ve heard stories like these. Over the years I have collected quite a few, for example

  • My web designer takes too long updating my site with the new content I send.
  • My emails and phone calls are never returned
  • Something is broken on my site and I need it fixed now
  • Google has black-listed my site and I am getting a “malicious” warning
  • I have paid a web designer to develop a web site and they have disappeared off the face of the earth
  • My web site is always down and I have just discovered my web designer is hosting it on a server in his basement
  • My web site looks different when viewed on a MAC or a PC, help!
  • I am getting bombarded by spam from my web site
  • …

There are a lot of  “cow boy companies” out there

If you are looking for a web design company who is with you every step of the way, who measures your success as their success  then give us a call: 847 607 8679.

We will not let you down.

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Business Owners, are you using Google Offers?

Moving my web design company to Chicago a few months ago has kick started a re-optimization of my web site to better serve my new Chicago location.  I have also created my business  profile in a number of local business directories such as Yelp and Merchant Circle to build  a local reputation.

In my quest for relevant directories I came across Google Offers today,  a FREE marketing tool which works in conjunction with Google maps.  If you would like to take advantage of this, here is the Chicago web designer’s tip of the day.

  1. List your business on Google Places using your Google account login information. Company name, address, telephone, email and category are required fields. Optional fields include hours of operation, photo upload e.g logo,  description, and even a video upload.
  2. Verify your business. This is easily done by an automated phone system – the quick way or via a PIN sent to the business address. Once verified your business will appear on Google maps.
  3. On your main Google Places Dashboard click “Offers” and select +add  new offer
  4. Complete the offer form and hit submit.
  5. Once your offer is live you can edit, pause or delete it.

Here is the offer I created today: Free website review

Enjoy!

©2011 Chicago web designer

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How to Subscribe to a Blog: St Louis web designers tip of the day

If you, are like me, and read a lot of blogs, it is not a good use of time to visit your favorite blogs every day just on the off chance there is something new to enjoy. A far more effective way is to subscribe to the blog and have new content delivered to you as and when it is published.

For those of us who have been blogging for many years this may seem like second nature but there are plenty of people out there for this is a whole new arena.

On a well designed blog there will be a button looking something like this

which is the universal icon for RSS feeds – a file associated with your blog.

Clicking the button will lead you to a page like this


Once on this page you are offered an abundance of ways to receive the content from the blog. One of my favorite is Google reader, which sends the new content of all your subscribed blogs to a single page – you can visit this page or set up a simple widget on your Google home page which allows you to read your content from there.

If you prefer you can subscribe to receive content from your favorite blogs via email.

The St Louis Web Designer’s tip of the day!

2009 © St Louis Web Designer