Tag: Fonts

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Emotions of a Typeface: A set of Dreamy Fonts

Here is the next installment in my series “The emotions of a typeface”. Today’s set features dreamy fonts.

They all convey a sense of calm, quiet and restfulness, something I could really do with after the upheaval of moving my web design business to Chicago over the last two weeks!

dreamy type faces

Think “spa, pampering, bubble bath” – any one of these would work for branding elements.

Next time I’ll showcase a set of Techno font,  I’d love to hear your requests for future posts in this series

View  others in “The emotions of a typeface” series : playful fonts , Energetic Fonts

2010 © Chicago Web Designer

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Emotions of a Type Face: A set of energetic fonts

Here is the next installment in my series “The emotions of a typeface”. Today’s set features energetic fonts.

They all convey a sense of movement, get-up-and-go, pep,  animation, activity, liveliness and zing

energetic fonts

Think “boot camp” – any one of these would work for branding elements.

Next time I’ll showcase a set of dreamy fonts. View the first in the series “playful fonts“

2010 © St Louis Web Designer

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The Future of typefaces in webdesign

Note if you are reading this post via a RSS reader please visit the actual blog post

OK here is a little pop quiz today.  Spot the difference between the follow two blocks.

Block A

Logo design, web design, website designer, graphic designer, St Louis website designer, Chicago website designer, SEO, internet marketing, corporate branding, email template design, brochure design.

Block B

font image

Did you spot anything? No? Correct! That’s because visually there is no difference at all.

Now try and select the type in each block. It’s easy in Block A but impossible in Block B. That is because block B is an image but block A is pure HTML with a little CSS styling. Just like your cursor, a search engine is blind to the words in block B but has 20/20 vision to the words in Block A.

The typeface used to generate these blocks is not one we would usually see on a web site. We web designers have had to stick to a small family of web safe fonts to ensure that the copy of a site can be read no matter what computer or platform you are using. Any use of a font outside this small family means that we have to use a “blind to search engines ” image.

However thanks to Google Font Directory the world of web safe fonts is coming to an end. The directory currently contains just a small number of more usual typeface that can be easily integrated into a web site, like Reenie Beanie above. It is not widely used yet but I predict the number of typeface added to the directory will rapidly grow.

Advantages

  • Smaller files sizes
  • Easier and faster to update than pure images.
  • More search engine friendly
  • Much bigger family of “web safe fonts”

2010 © St Louis Web Designer

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Emotions of a Type Face: A set of playful fonts

Ask any web or graphic designer how many type faces they have loaded in their font directory and you will be boggled by the number, they are important tools of the trade and we like to have lots!

Selecting the right typeface for a project, title, button, logo, banner, call to action, etc, can be a time consuming task. What sort of emotion will the typeface evoke and will it be the right emotion?

Today I am starting a new series, the emotions of a type face, and to kick it off lets start with a set of playful fonts.

These fonts all convey a relaxed, laid back emotion. They are fun, non confrontational but functional.

playful fonts

Next time I’ll showcase a set of energetic fonts

2010 © St Louis Web Designer

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Are you getting the most of the visual elements of your brand ?

The visual elements of your brand are typically classified as

  • Your Logo
  • Typography – font face, sizes
  • Color Palette – primary and secondary colors
  • Imagery- photographs, illustration and their styles
  • Personality

Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.

Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.