Tag: Business Card

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Using Brand Image Elements Consistently

I talked yesterday about the elements of Brand Image and how building a style guide can help ensure your brand image elements are used in a consistent way thus ensure a strong brand image.

Well here is a great example of using brand image elements consistently, in this  piece of work I completed recently for MAC. The look and feel of this  product sheet fits in beautifully with the rest of their promotional pieces, website, business card etc. by using a predetermined color palette, typeface typesetting, layout and logo treatment.
Product Literature graphic design
Collection of other graphic design pieces produced for MAC
mac brand image

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QR codes : What how and why

Undoubtedly you have these strange pixeled squares popping up all over the place. What are they and what can you do with them?

What is a QR code

qr codeQR stands for Quick Response and they are  read by a QR reader app you can easily download to your cell phone. The app decodes the graphic and reveals the information they contain.

QR codes can point to a specific url, share phone numbers, text , send a text message (SMS),  share a vcard or vcalendar,  share social media profiles or  give Google maps location information,

This QR code points to my web site https://www.indigoimage.com

Creating a QR Code

Creating a QR code couldn’t be simpler. There are a number on free online generation site such as Kaywa which allows you to generate a URL, text, phone number or sms QR code, or QRstuff which gives you more options on which information you would like to share. QRstuff also offers a subscription service which give you access to high resolution QR codes suitable for printing.

Why use QR Codes

Simple reason because they make life easier, no more pen and paper to jot down information. With a quick scan the information you want to convey is electronically stored. QR codes offer another avenue with which to engage with your customers.

Where to use QR Codes

  • Business cards
  • Marketing material such as brochures and flyers
  • T shirts
  • Real estate signs
  • Promotional freebies
  • Product labels
  • Store fronts

©: 2011 Chicago Web Designer

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A letter to Chicago from the Chicago Web Designer

Dear Chicago,

Hello! A week ago today I was packing up my St Louis web design business and today, here I am firmly planted in Chicago. It may be a while before I am fully unpacked but I am really looking forward to getting to know you, all your fabulous businesses and getting down to work as the Chicago web designer.

Here is what I do:

Web Design

  • Custom Web Site Design
  • Web Site redesign
  • Banner ad Design
  • Email templates
  • Blog Design, wordpress, blogger
  • Internet marketing ( SEO)

Graphic Design

  • Logos and corporate branding
  • Presentations
  • Brochures
  • Advertisements
  • Traditional graphic design

I have been in the web and graphic design business for over 10 years and am truly passionate about what I do.

One question, as a city you have a lot of nick names. Which one do you prefer, Chi town, ChicagoLand or the Windy City?

Yours Sincerely

The Chicago Web Designer

2010 © Chicago Web Designer