As a web designer keeping my designs fresh and avoiding the “formula trap” where everything I create looks the same is very important.

Inspiration comes from many avenues but it always starts with the client .. interpreting their ideas, listening to their goals and objectives, gaining an understanding of their business and market position.

But inspiration comes from more suprising avenues too:-
– flicking through a magazine
– a particular song
– I even once had a flash of inspiration while filling my car up with gas..was it the smell of the gas or something else!