Search engine Optimization or SEO is the general term used to describe specific techniques that can be used on websites in order to rank favorably with search engine.

It can take many forms from enriching a site’s content with keywords, ensuring pages have appropriate titles, to fixing technical issues which cause problems with certain search engines.

It seems a day does not go past without us getting a spam email promising SEO heaven ..and we are not alone. This comes from Google.com

“Be wary of SEO firms that send you email out of the blue.
Amazingly, we get these spam emails too:

“Dear google.com,I visited your website and noticed that you are not listed in most of the major search engines and directories…”

Reserve the same skepticism for unsolicited email about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.”