As a graphic designer I am interested in many applications of my art. I have a particular fondness in the use of graphic art in currency.

The design of currency is fascinating . Design elements or “security features” not only have to look good and stand the test of time but they have a very specific function…. they must be difficult to counterfeit…no small task considering the technology available today to would be counterfeiters.

To learn more visit the website we created
” A guide to counterfeit detection“

As a web and graphic designer my design eye never sleeps. Driving along in my car I am constantly evaluating the logos on the sides of trucks … and some of them are so bad, sitting down in a restaurant a menu provides another source for “critique”

…that’s with my two eyes…

Did you know a bee has five eyes! What do you think they make of this lavender?

How many people have visited your site today?
How long did they stay on your site?
How many pages did they look at?
What key words are people using to get to your site?

A good web site statistics program will provide all this information and more, enabling you to see if your site is performing it’s objectives and highlighting any problems.

e.g. You have an online store selling pens and have 3000 visitors a day. 1000 of these visitor load up their shopping cart and proceed to the checkout. However 800 visitor abandon their carts at this stage. Why? it could be there is a problem with the check out process ..maybe it is time to re-evaluate the process design.

You can also use the information to evaluate the success of a particlar marketing campaign

e.g You place a print ad in an industry magazine directing visitors to a particular page…how many people are visiting that page and what actions are they taking?

Web statistic packages are valuable tools and are generally provided free with hosting acounts.

One of the most common questions we get asked when working with web design clients is:-

“How can I update my site?”

Keeping the content fresh and up to date is an important part of any website and we offer a number of solutions to do just that.

Self Maintenance

Unless a client is particuarly “HTML” savy we suggest one of following options for self maintenance.

– Content management systems (CMS)

There are many cost effective online content management systems that allow sites to be easily updated. They allow the site to be accessed from anywhere and edited through a custom interface directly in the users browser. There is an anual fee for using such a service (around $99)

– Contribute

Contribute is a software package developed by Macromedia which allows users to update their sites. The only out of pocket cost is purchasing the software( currently retailing at $79) and edits will only be able to made using the computer on which the software is loaded.

With both self maintenace options there is a learning curve in becoming acqauinted with the applications and a certain time commitment to make updates.

Indigo Image Maintenance

The majority of our clients want nothing to do with “Self Maintenace” and prefer us to take care of all website edits.

We offer both web maintenance contracts or an “as required” service.

As a graphic design company we have worked with many printers. By far our favorite is Printing for less. They take the pain out of buying four-color printing with an instant online quote system, online proofing and are great at answering all of our technical questions.

Visit them at http://www.printingforless.com/ and get $25 off a first order with the promotional code RP1I8DF78

Preparation is everthing.
When talking to a potential client looking to create a new web site or re-work an exisiting one, our number one and fundemental question is always:-

“What is the goal and objective of your site”

Contemplating that question in advance will help you focus on the end gain of your project and help us create a plan to get you there.