Eye of the St Louis Web Designer

I love the fact my job as a web and graphic designer allows me to indulge my creativity but sometimes it is fun to apply those creative skills to something completely different.

I brought my painting talents to this backdrop for Wildwood Dance and Arts.

It was completed this afternoon and will feature in a dance production of Peter Pan this Saturday, May 16th at Chesterfield YMCA. There are two shows at 2.30pm and 7pm. Tickets are available on the door.

Are you all blogged out? Chicago Web Designer’s tip of the day

If you are blogging for business, pleasure or both there will be days /weeks, when you come up empty in creating that next killer blog post. Welcome to Bloggers Block .
blogging block

Here are some of the tips I use to keep those creative juices flowing.

  1. Keep a running list of blog post ideas and add to it frequently – skim over your list and pick something that appeals to you.
  2. Think about recent interactions with clients. What types of questions have they asked. Can they be worked into a blog post?
  3. Got a new client, launched a new project or service? Blow your own trumpet and blog about it.
  4. Flick though a magazine or newsletter relevant to your business, industry or organization. An image or article may be all the inspiration needed.
  5. Member of any social networking sites, Twitter, Facebook LinkedIn? Check what’s happening with your friends/followers.
  6. Get away from your computer. Sitting in front of a blank “New Post” screen desperately thinking of something to share is not conducive to ideas. Go for a walk, have a cup of coffee, crank up your favorite music on your ipod.
  7. Find inspiration from the natural world…everything from systems, processes, life cycles, shapes color, texture
  8. Lastly don’t sweat! While posting to a blog regularly is important missing the odd day or even week is not the end of the world.


Are you getting the most of the visual elements of your brand ?

The visual elements of your brand are typically classified as

  • Your Logo
  • Typography – font face, sizes
  • Color Palette – primary and secondary colors
  • Imagery- photographs, illustration and their styles
  • Personality

Here are the visual elements of the Indigo Image brand and examples of how we use them to create a consistent image.

Ideally your brand elements should be present on all forms of communication, your web site, business cards, letterhead, envelopes, email signature even on your social network profiles like LinkedIn and Twitter.
Don’t miss an opportunity to make your brand work for you.

Web Design Updates for Indigo Image

Back in February I mentioned our web site was undergoing a freshen up. Client work always comes first so it has taken until the middle of April to roll out the changes. But today is the day!

While the overall design has not dramatically changed we have focused on usability issues. Our home page now features our RSS feed and a dynamic portfolio navigator. The entire portfolio section has been reworked and all logo and graphic design pieces are presented as a slide show format for easy viewing.

The portfolio has been split into the following sections

We have also taken the opportunity to update our blog template and create a custom background for the STLwebdesign Twitter page

Web Site Testimonial from St Louis Associates in OBGYN

Hearing this kind of feedback makes it all worth while!

Working with Zoe at Indigo Image was an extremely positive experience. Her prompt communication and professionalism truly made our web page development a breeze. Not only was the development process easy for us, her creativity continues to bring our practice’s best face forward. We are extremely grateful for all of her hard work and unique creative touch! Thank you!

Jessica Kliethermes
Associates in OB/GYN, Inc.

www.snowdenmd.com

This is not a web project

I recently turned my design skills to something other than web sites. It was an interesting project, the creative brief was to construct a crocodile costume for 4 dancers. The costume will be used in the production of Peter Pan by Wildwood Dance and Arts.

Here is the head (made of sculpture wire and pacier mache) which will be held by the lead dancer, the three other dancers will be draped in fabric and the 4th dancer has a tail.
It was a lot of fun to make!
croc

The time commitment of blogging: St Louis web designers tip of the day

Blogging can be a great tool to add to your marketing mix. It can improve the visibility of your online presence and allow easy interaction with your clients and site visitors.

For small business owners serious about getting their sites to perform well in the search engines (internet marketing, SEO) I generally suggest adding a blog if … and this is a “big if”, they can devote the time to write it. A new blog will require at least two to three post a week for the first few months to get it rolling and at least one per week after that.

There is no way you can cheat either. I subscribed a year or so back to a blog which, until the weekend, appeared to be dead. However over the last few days posts have been rolling into my reader from this blog, all post dated. To readers new to the blog it looks like the blog has been updated on a regular basis …but the search engines will know better.

Coming up with regular fresh content can be a challenge, but you most definitely “reap what you sow”

The St Louis web designer Tip of the day

Web Design Work in Progress

I am currently multi tasking on seven web design projects in various stages of production, from design conceptualizations, basic coding, to search engine optimization. The clients range from Dr’s to bar owners, lawyers to contractors. I am wearing many hats and work best like this!

On top of that I am in the process of freshening up our web site and hope to roll out the changes next week. Our portfolio has suffered recently with lack of updates so I will have all that fixed too.

Watch out for changes in this blog next week.