Category: Chicago Branding

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Give your brand image a polish with a Favicon

A Favicon is a little custom icon that appears next to a website’s URL in the address bar of a web browser. If a site is bookmarked (Internet Explorer (“IE”) 5.0 and above) the icon is also associated with the entry in the favorites menu…this makes a site easy to locate in a long favorites list.

See our favicon – it is based on our logo and imprints our brand image just that little bit further

Creating a favicon is quite a design challenge as you are working with a design canvas of 16 pixels square ..which is very small and does not allow for detail. Once the graphic is created it is saved as an ICO format and uploaded to the server.

A small snippet of HTML is added to your web pages

<link rel="shortcut icon" href="/favicon.ico" type="image/x-icon" />

and you are fully branded with a custom Favicon. If this is something you would like to add to your branding mix contact us here

And now for a little pop quiz

Can you name the organizations behind each of these Favicons? All but one of them are based in St Louis

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St Louis web designer: New brand image for Indigo Image

We are celebrating our 7th year in business with a fresh new logo for Indigo Image, published for the first time today.

We have maintained color and design elements from the original logo but given them a more contemporary treatment.

The launch of the logo has also be combined with a freshen-up of the web site with the introduction of new page graphics.

www.indigoimage.com

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Brand Consistency

Do your web site and brochure have a consistent look/feel and convey the same corporate message, are they offering the same customer experience? Do your business cards still have your old logo even though you had a new one designed 6 months ago?

Having a consistent use of brand elements is imperative to the success of a company.

Here is a quick checklist of common areas where your company branding elements can be applied:-

Business card
Letterhead
Envelopes
Fax Forms
Invoices
Folders
Brochures
Web Site
E- newsletter
Advertisements

Here is a recent branded magazine advertisement we produced for Sarah Grus Weddings which carried through the design of the company web site into a print medium.

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Need help setting up a blog?

Customizing a blog to truly reflect it’s content can sometimes be a little challenging .. most blog providers offer cookie cutter templates but many lack polish.

If you have an existing blog that needs a little uplift of are in the process of setting up a new blog we can help.

Take Zinfully Delicious one of our latest projects. We produced a custom banner and configured the blog software to create a complimentary color palette.

Visit the blog Here

Contact us today to see how we can assist in making your blog look great!

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New Branding for St Louis Real Estate company

One of our latest projects has been creating a complete branding for a St Louis real estate company “Realty Quest”
Operating in both the residential and commercial markets and targeting both buyers, sellers and renters the brand we created had to appeal to a wide target audience.

We started by designing a logo, developed a tag line and went on to create business cards, stationery and a Thank You card.

realtyquest

realty_quest_logo