I have to say I am not a great fan of the abundance of snow we have in Chicago but it does offer some great photo opportunities. So yesterday I bundled up and braved the coldest day of the season to flex my creative eye (and freeze my fingers and toes!) My hope is that it all melt this week!
Month: November 2015
New Website For Senior Living Community
Redesign projects are always particularly satisfying for me, giving an old dated website a new lease of live with better functionality, is very pleasing all round.
One of our St Louis clients, The Fountains of West County, approached us needing a revamp of both theirs and a sister web site.
The first of these went live this week.
We gave the site a fresh new look and took advantage in the redesign process to improve the site architecture making it easier for users to find exactly what were looking for easily. The site was built on WordPress and is mobile friendly.
And for a peep back in time because who does love a good before and after, here is the original site.
Blogging : A Personal PR Machine for your Small Business
Little did I know when I started blogging on June 8th 2005, 10 years, 5 months and 3 days (or 3808 days) later, I would still be at it! I have written 651 posts organized into 37 categories…that’s a post about every 6 days.
For the last few years I certainly haven’t been posting with that frequency but when I first started blogging I posted nearly every other day. It really helped get me going, got the search engines interested and brought tremendous traffic to my site. Ultimately traffic led to sales so the time invested in writing was time well spent.
A blog is a Personal PR Machine for your small business. With it you can:
- Promote
Use it to introduce new services, staff members or even a change of address - Showcase
Showcase projects or products or even something that just inspires you - Interact
Engage with reader though comments - Establish Authority
Validate your expertise within your industry - Feed Social Media
Use posts as rich fodder for social media networks such as Facebook, Twitter or LinkedIn - Create leads.
Write clever keyword rich posts that the search engines will love - Announce
Won an award, got a great client testimonial…shout about it! - Make money.
If your blog is receiving a decent amount of traffic, embedding Ads can generate revenue.
Eye of The Chicago Web Designer: Leaves
New Fun Website for Kids
As a graphic designer I have always been drawn to patterns and this fascination ultimately led to a fantastic job designing anti counterfeit patterns for currency. It was the ultimate in technical design – the patterns had to not only look good but offer serious anti counterfeit protection too. Working in the security printing industry opened my eyes to all the secrets a design could hide and a new fascination was born!
Over the years I have been dabbling in these “secrets”, albeit on a much larger scale that you would typically see on a bank note and have brought the first round together in a new web site – Secret Messages for Kids!
The site offers 4 types of secret message, all with easy to follow instructions and plenty of fun!
It has been designed to appeal to kids with bright colors and hand drawn cartoons.