A web and graphic design portfolio: A lead generator

I met with a potential client earlier this week, looking to create a logo and web site look and feel. A start up company, they have a great idea and a hefty business plan - a sure sign to mean that they really mean business.

It never ceases to amaze me the number of start up companies I meet who have no business plan just a vague idea. They want to start developing a brand image with no idea of who they are targeting, their competition, price structure and any of those other elements a good business plan will detail.

The start up company I met this week had found us via Google and had spent a considerable time going through our extensive portfolio. We had impressed them enough that they called and scheduled an appointment. A great example of our web and graphic design portfolio working as a lead generator!

A brand color palette. Eye of a St Louis web designer

A few weeks ago these beautiful irises were in full bloom in my St Louis garden. Notice anything about the colors in this photograph? They are essentially the palette of colors we use in our brand.

I love using nature as an inspiration during web and graphic design projects and as this image shows a simple photograph is sometimes all you need to build a great color palette from which to work.



St Louis web designer tip of the day

Need a website ASAP?

We need a website ASAP. This is a surprisingly common request and was exactly what Software Assistants asked of us.

Their site was launched today, less than two weeks after we began the project. The fast turn around did not mean we cut corners, we followed our tried and tested design and development process, and set an aggressive timeline for each phase. With fast client feedback and collaboration we were able to deliver exactly what they wanted. Here is the end result.